When it comes to iconic frozen treats in St. Louis, Ted Drewes Frozen Custard stands out as a legendary institution that has been delighting generations for over 90 years. This beloved landmark offers more than just a dessert; it represents a cherished tradition that continues to attract both locals and tourists alike. Known for its creamy, rich frozen custard, Ted Drewes has carved a special place in the hearts of St. Louis residents.
Founded in 1929, Ted Drewes Frozen Custard has maintained its reputation for quality and authenticity. The secret lies in its unique recipe, which has remained unchanged since its inception. With its distinct flavor profile and smooth texture, Ted Drewes' frozen custard has become a must-try experience for anyone visiting the area.
As we explore the history, flavors, and cultural significance of Ted Drewes Frozen Custard, it becomes evident why this establishment continues to thrive in today's competitive dessert market. Its dedication to quality and customer satisfaction has made it a cornerstone of St. Louis' culinary scene.
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Table of Contents
- History of Ted Drewes Frozen Custard
- What Makes Ted Drewes Frozen Custard Unique?
- Exploring the Menu
- Ted Drewes Locations
- Secret Recipe and Ingredients
- Community Engagement
- Awards and Recognition
- Tips for Visiting
- Competitors in the Market
- Future Plans and Expansion
History of Ted Drewes Frozen Custard
Ted Drewes Frozen Custard traces its roots back to 1929, when Ted Drewes Sr. opened the doors of his first location in University City, Missouri. Initially starting as a small soda fountain, the business quickly gained popularity due to its exceptional frozen custard. The concept of frozen custard was relatively new at the time, and Ted Drewes' commitment to quality set it apart from other dessert options.
Over the decades, Ted Drewes has expanded to multiple locations while maintaining its original charm and commitment to excellence. The family-owned business has become a staple in St. Louis, with each generation contributing to its legacy. Today, Ted Drewes Frozen Custard remains a beloved institution that continues to attract new fans while retaining its loyal customer base.
What Makes Ted Drewes Frozen Custard Unique?
Key Ingredients and Quality
The uniqueness of Ted Drewes Frozen Custard lies in its carefully crafted recipe. Unlike traditional ice cream, frozen custard contains egg yolks, which give it a richer and creamier texture. This key ingredient, combined with a lower air content during production, results in a denser and more indulgent treat. Additionally, Ted Drewes uses only the finest ingredients, ensuring that each scoop delivers exceptional flavor.
- Egg yolks for added richness
- Fresh dairy products
- Lower air content for denser texture
Exploring the Menu
Ted Drewes Frozen Custard offers a variety of options to satisfy every sweet tooth. From classic flavors to innovative creations, there's something for everyone on the menu. Customers can choose from a range of flavors, including vanilla, chocolate, and twist, as well as seasonal specials that keep things exciting.
Signature Items
- Frozen Custard Cones
- Concrete Mixes
- Shakes and Malts
The Concrete, a frozen custard treat blended with mix-ins until it's "almost too thick to serve," is a fan favorite that showcases Ted Drewes' creativity and commitment to quality.
Ted Drewes Locations
While Ted Drewes Frozen Custard began in University City, it has since expanded to several locations across the St. Louis area. Each location maintains the same high standards and welcoming atmosphere that have made the brand so successful. Whether you're visiting the original location or one of the newer branches, you can expect the same delicious frozen custard experience.
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Secret Recipe and Ingredients
One of the most intriguing aspects of Ted Drewes Frozen Custard is its closely guarded recipe. Passed down through generations, the recipe remains unchanged, ensuring that each scoop tastes just as it did when the business first opened. While the exact formula remains a secret, the use of fresh, high-quality ingredients is a key factor in its success.
According to industry experts, the combination of egg yolks, cream, and sugar creates a perfect balance of flavor and texture. This attention to detail has allowed Ted Drewes to maintain its reputation as a leader in the frozen custard market.
Community Engagement
Ted Drewes Frozen Custard is deeply rooted in the St. Louis community, actively participating in local events and charitable activities. The business supports various causes, from youth sports teams to community organizations, fostering a sense of connection with its customers. This commitment to giving back has helped solidify Ted Drewes' place as a beloved local institution.
Awards and Recognition
Throughout its history, Ted Drewes Frozen Custard has received numerous accolades for its exceptional product and service. Recognized by both local and national publications, the business has earned a reputation as one of the best frozen custard destinations in the country. Awards such as "Best Frozen Custard" and "Must-Try Dessert in St. Louis" highlight the brand's enduring appeal and quality.
Tips for Visiting
Planning a visit to Ted Drewes Frozen Custard? Here are some tips to enhance your experience:
- Visit during off-peak hours to avoid long lines
- Try the Concrete for a truly unique treat
- Experiment with different flavor combinations
By following these suggestions, you can make the most of your visit and fully appreciate what Ted Drewes has to offer.
Competitors in the Market
While Ted Drewes Frozen Custard faces competition from other dessert establishments, its unique offerings and long-standing reputation set it apart. Competitors in the St. Louis area may offer similar products, but few can match the authenticity and quality of Ted Drewes' frozen custard. This dedication to excellence has allowed the business to maintain its loyal customer base despite increased competition.
Future Plans and Expansion
Looking ahead, Ted Drewes Frozen Custard continues to explore opportunities for growth while staying true to its core values. Potential expansion into new markets, along with the introduction of innovative flavors and products, may be on the horizon. However, the business remains committed to maintaining the quality and authenticity that have made it a beloved institution for nearly a century.
Conclusion
Ted Drewes Frozen Custard represents more than just a dessert; it embodies a tradition of quality, authenticity, and community engagement that has stood the test of time. From its humble beginnings in 1929 to its current status as a St. Louis icon, Ted Drewes continues to delight customers with its exceptional frozen custard. Whether you're a long-time fan or a first-time visitor, Ted Drewes offers an experience that is sure to leave a lasting impression.
We invite you to share your thoughts and experiences in the comments below. Have you tried Ted Drewes Frozen Custard? What's your favorite flavor or treat? Don't forget to share this article with friends and family who might appreciate learning about this St. Louis treasure. For more information on St. Louis' best dining experiences, explore our other articles and stay up-to-date with the latest culinary trends.


